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Search Engine Optimisation

SEO is not easy!

There are many views in the market place as to how to obtain better generic search engine results. You can do extensive reading on the subject and you will often find conflicting opinions on what works the best. Overall it is not an easy thing to do and it does take considerable dedication to make it work for you. 

Key areas we focus on in SEO

What are Meta Tags?
Meta Tags are special hidden words in a website page. Search engines, like Google, look for these words and record them. They use the meta tags to rank pages in their search engine results.  They help Search Engines give you a higher ranking when internet users are searching for services or products via the search box in the search engine.

Why Customise Meta Tags on some pages?
Changing meta tags on specific pages can help Search Engines index more pages, better. If a page on your website is of unique importance to you, customising the meta tags can be beneficial. The home page of a website about pets should have broad descriptions relating to pets. A page within the website dedicated to cats could be changed to contain meta tags that relate specifically to cats. Likewise with other sub-pages related cat toys, Persian Cats, or cat food.

The 3 Meta Tag Types and How To Use Them
There are three types of Meta Tags. Fill them all out. They each have a different function, but all three should use words related to the purpose of your page.

1) Meta title - This is the most important of the 3 Meta Tag Types. This appears as the title of your browser window, and also as the name of the application's tab. Search Engines will look at this as the most important thing to indicate what information is appearing on the page. It will record the title of a page and store it away for later reference, so that when a web user types in 'Persian Cats' to Google, your Pet website might be listed as a website with information on Persian Cats. Grammatically correct phrases are not necessary.
E.g. for home page of a pet website:
Pets R Us: Products, Food, Behaviour, Breeds
If you consider your business name irrelevant, exclude it and use words which internet users might be looking for. The more specific, the better. Try and include your 3 Primary keywords in the title tag. No more than 60 characters in the title tag.

2) Meta Description - Similar to the Meta title but with slightly less weighting in search engines. Ability to be more elaborate. Place all words or sentences that could not fit in the meta title. Grammatically correct phrases are not necessary. 200 characters is optimal.
E.g. for home page of a pet website:
Pamper your pets with Products and Food. Buy Online, understand pet behaviour and breeds. Pet Toys. Dogs, Cats, Birds, Fish.

3) Meta Keywords - Less weighting with Search Engines again. A list of about 10 to 15 words that are used throughout the content of the page. Don't use punctuation or repeat key words more than 3 times. Spaces between words will suffice.
E.g. for home page of a pet website:
pets dogs cats birds mice rats fish order online learn school products food behaviour

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